Balls for All 2019
Bin Chen
Boba Guys and Gals,
For our longtime friends, chances are you’re familiar with our annual holiday season campaign #BallsForAll. In years past, we hid Boba Guys gift cards around SF, LA, and NY as a scavenger hunt over the course of twelve days. Hints about the locations of the gift cards were posted on our social media platforms and fans would search throughout the cities to claim them. We asked that the winner of each gift card treat a friend to a drink to share the holiday cheer.
Last year, we did a Fortnite Battle Royale themed scavenger hunt with references to locations and items found in the popular game. On the final day, the Victory Royale grand prize was a Loot Llama filled with Boba Guys schwag, on top of a $150 Boba Guys gift card! This was just one way we’ve been able to engage and interact with you all over the past four years in the spirit of giving back with a fun twist. This year, however, we wanted to try something new, something deeper.
As you may know, our mission is to bridge cultures. With that in mind, we wanted to utilize the resources we have available to bring our communities together in favor of giving back on a greater scale. We want to do more than just giving money or resources to those in need - we want to engage. But with whom?
For starters, we want to engage with those affected by or fighting the California fires. Firefighters risk their lives to protect our communities every day, especially during the recent Kincade Fire in Sonoma County. On a different note, we also thought of the elderly who may be far from their families, leaving them with no loved ones to spend the holidays with.
Through this holiday season, we’ve decided to hold five dinners to serve groups such as these. We were inspired by social gatherings such as Friendsgiving and Shabbat where food is shared between old and new friends.
This is a chance for Boba Guys to join its communities, learn their stories, and thank them.
Our first dinner will be held on November 12th at the Schell-Vista Fire Protection District firehouse in Sonoma Valley. We will be serving Schell-Vista, Novato, and Petaluma firefighters and their families. These firefighters helped to contain the recent Kincade fires that burned over 77,000 acres in Sonoma County. If you would like to donate to the Schell-Vista Fire Protection District, please write a check payable to Schell-Vista Volunteers and send it to 22950 Broadway, Sonoma, CA 95476. (Schell-Vista Volunteers is a 501 C3 organization so your donation is tax-deductible.) If you would like to donate to the Sonoma County Resilience Fund, a long-term disaster recovery fund that helps individuals impacted by the fires, supports the long-term effects of trauma, and creates housing solutions for our community, please click here.
Please stay tuned throughout the next few weeks to learn more about our #BallsForAll community dinners and how you can donate to the communities we will be serving. Thank you for being a part of this new journey with us!